Twin Cities Automotive adopts Carousel Motor Group as its new name

Twin Cities Automotive adopts Carousel Motor Group as its new name

MINNEAPOLIS — (July 1, 2014) — Twin Cities Automotive (TCA), part of the Pohlad Companies, is adopting a new name that reflects a bit of the company’s own history: Carousel Motor Group.

“Our new name, Carousel Motor Group, is a nod to our company’s past – the purchase of Carousel Audi and Porsche in 2012 – while representing our aspirations for the future,” said Tim Kraemer, the executive who has led the branding initiative for TCA.

“We think our new name is distinctive and memorable and will allow us to go and grow anywhere – a definite plus, since our goal is to double the size of our company,” said Jay Hulbert, president. “The name Carousel Motor Group not only gives us the flexibility to expand into new geographic areas, but also into new manufacturer brands and even different vehicle categories.”

Carousel’s growth goal over the next five years is to have 25 stores and $1 billion in annual revenues, up from its current 12 stores today and $600 million in revenues.

There is no change to the name of any of the 12 dealerships; each will continue to operate under its own name. Dealerships include Audi Minneapolis, Audi St. Paul, BMW of Minnetonka, Chevrolet of Delano, Coon Rapids Chrysler, Inver Grove Hyundai, Mercedes-Benz of Maplewood, North Branch Chevrolet, Porsche of Minneapolis, Porsche of St. Paul, St. Cloud Hyundai and Star West Motorsports.

About Carousel Motor Group
Carousel Motor Group is a diverse portfolio of dealerships with exceptional leaders and associates dedicated to serving its customers and communities. Founded in 2008 as Twin Cities Automotive, the business began with a single BMW dealership and has grown steadily since that time to include 12 automotive and motorsports dealerships in the Twin Cities area. Carousel Motor Group is part of the Pohlad Companies, a diverse group of more than 25 independent companies owned by the Pohlad family. Founded by Carl R. Pohlad in the 1950s and now managed by his three sons Jim, Bob and Bill, the Pohlad Companies operate in financial services/banking; commercial real estate; automotive sales; sports and entertainment, including the Minnesota Twins, a Major League Baseball franchise; and investments in privately held companies.